Rexxfield's Methods

Traditional Search Engine Optimization (SEO) Inadequacies

SEO is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site.

As a visitor to this site it is likely that you are under libelous attack. Many individuals and organizations in your situation have tried using Search Engine Optimization (“SEO”) in an attempt to “push out” the offensive material from high rankings in Google and other search engines. The problem with this approach is that SEO assumes that everyone is playing fair. In contrast, it is likely that your antagonists have hijacked your brand and/or trademarks and possibly your personal name and are using those assets as weapons against you in ways not possible before the advent of today’s search engines and the public’s dependence and trust therein. Although SEO techniques can have some effect in reducing the impact, they fall far short of an adequate remedy. SEO is for general internet marketing in an ethical environment, not for the battlefield which you are now facing.

OLIMIRE™ - Online Libel Mitigation & Remediation™

Rexxfield’s proprietary OLIMIRE™approach involves a combination of traditional SEO methods but with strategic or tactical applications depending on the client needs. A strategic approach is for libel mitigation (when it has not happened yet), a tactical approach is for libel remediation (where it has already happened and requires urgent removal or dilution).

24/7 Emergency Tactical First Responders

Rexxfield's 24/7 emergency first response team can begin work at a moments notice for problems that have just come to light. This service is not necessary for publications that have been appearing in search engines for several weeks or months but is important for recent postings. Taking control early is likened to putting out a small fire before it gets out of control.

Fee structure & contact details for emergency response services.

Strategic Services (Mitigation)

Our libel mitigation services deploy Key words which are not presently important but may be in the future as a result of bad press, smear campaigns, critiques, email chain letters and so forth. The most obvious contingency being the names of key individuals in an organization who may not necessarily have a high public profile now, but may be thrust into the limelight if named (rightly or wrongly) in a scandal, accident or other unfortunate event. Fees...

The libel remediation services combine the strategic methods described above together with our out-of-court advocacy services and if necessary formal legal services which aim to expedite the removal of libelous material from the public domain. These methods include direct communications with blog and forum owners and our liaison contacts within the major search engines. Our team endeavors to have the source of the offensive material removed as well as the links to the material from and search engine indexes. Success with one or both approaches is a tactical victory for our clients. Fees...

Future Injunctive Relief (Gag Orders)

"The unapparent connection is more powerful that the apparent one"
Heraclitus 500BC

The above quote sums up our investigative specialty. We will assist you or your attorney in building a case against the cowards hiding behind anonymity to defame your name or organization.

If you feel it is needed, our specialist legal team will work directly or with your regular lawyers to mitigate the risk of offenders repeating their folly through the various avenues of legal relief available to you in your jurisdiction. Our attorney, paralegal and researcher rates are very reasonable.